A passion
for health

Paradigm’s passion for health and well-being fits neatly within its mission to provide effective Winnipeg insurance solutions to a broad range of clients.  Generally speaking, the healthier you are, the simpler and more affordable your insurance will be.  Paradigm endeavors to provide health and wellness tips and suggestions while simultaneously crafting unique insurance-based solutions to fit within any financial portfolio.  Together, these two fields of knowledge result in the delivery of an exceptional service which seamlessly blends health, wellness, and insurance in pursuit of enhanced well-being and solidified financial positioning.

Contact us for a

in Winnipeg


At its core, life insurance offers a tax-free benefit at the time of the insured’s death. This benefit can be used to pay off debt, replace lost income, cover tax-liabilities, leave a legacy, the list of possible uses goes on. Most importantly, life insurance is a foundational component to your financial well-being.


Critical illness isn’t just another financial product created by insurance companies. Rather, critical illness insurance was first developed by a medical doctor: Dr. Marius Barnard in 1983. Dr. Barnard observed the financial perils his critically ill patients encountered and understood the need for an insurance-based solution to protect against these circumstances.


Disability insurance provides a tax-free monthly benefit to the insured in the event of an illness or accident that restricts them from being able to work. This benefit assists the recipient in meeting financial obligations and maintaining their lifestyle in a difficult time.

Long-term care

Long-term care insurance provides a benefit to the insured if they become unable to perform two of six aids to daily living. As the average lifespan continues to increase, many individuals find that their retirement savings are insufficient; this is where long-term care insurance comes in.


Group Insurance Policies
Health Spending Accounts
Key-Person Insurance
Estate-Tax Protection


You’ve worked hard, you’ve saved, and now, you’ve scheduled a vacation! Or, perhaps, you’re off on another work-related trip. Whatever the case, with all of the adventure and excitement that travel brings, along with it comes the risk of injury, illness, interruptions, cancellations, and more.

Winnipeg Insurance


Oftentimes, we see clients who have a strong affinity for a particular cause or non-profit, who cannot support it to the degree they wish to during their lifetime. Utilizing life insurance, you can leave a substantial legacy and forge true change while incurring minimal relative-costs and receiving a substantial tax credit. The life insurance product itself is the same as any other life insurance product. However, who the applicant names as the beneficiary or as the owner augments that strategy such that a charitable organization benefits and the applicant secures a tax credit. There are multiple ways to structure an insurance strategy for the purpose of charitable giving. Your individual estate planning needs will help determine when the resulting tax-credit would be of best use to the individual.

Estate Planning

Planning &

Many assume that estate planning is something that only the extraordinarily wealthy need concern themselves with. However, no matter the quantity or value of your assets, sound estate planning practices carry immense value.  Properly crafting your estate can ensure the creation of a strong legacy, maximize the wealth transfer to the next generation, enhance the efficiency of settling the estate, and minimize the tax implications and other costs. Estate planning is a subject that all individuals, from all backgrounds, at all stages of life should pay mind to as you can never know when estate planning will become unavoidably relevant.

Wealth Insurance


Ultra-high-net-worth individuals have unique tax and estate planning considerations that continue after death. One of our flagship solutions, the ZeroCost™ Product, is an innovative insurance strategy that addresses estate tax liabilities, estate equalization, asset protection and charitable giving needs without disrupting cash flow.  Furthermore, the strategy significantly alleviates the tax liability for the next generation.  With insurance face amounts in excess of $10 million, our clients retain maximum wealth, with minimum tax implications, and secure their legacy for future generations.

Join our mailing list to receive our monthly newsletter!

Join our mailing list to receive our monthly newsletter!